Graphic Design
Description:
For this client, I created vector illustrations in Adobe Illustrator for the back of promotional T-shirts tied to two bridal shop buildings. Each vector needed to embody the purpose and tone of its specific location. The final artwork was prepared for print production and used on merchandise.
Designing for actual production was a cool shift from digital-only work. I had to keep in mind how these designs would look screen-printed on fabric, which made me simplify and refine the vector shapes. The gown illustration became one of my favorites ; it felt elegant but still fresh.
Description:
This project involved creating a clear and appealing visual system for tiered bridal packages. I used illustrated trophy cups to represent the Gold, Silver, and Bronze tiers and paired that with pricing and service breakdowns in a spreadsheet-style layout. The concept was provided by the store owner, and I executed it from visual concept to final design.
I really enjoyed turning a list of services into something more digestible and brand-aligned. The trophies were a fun visual metaphor that helped brides instantly understand which package did what. It taught me how strong icons and infographics can elevate everyday documents into something memorable.
Description:
This poster was designed for Fall Creek Falls State Park in Tennessee using a limited color palette and bold typographic treatment. The goal was to create a stylized, travel-poster-inspired look that could function as both print and digital signage.
I loved working with a limited palette; it forced me to make intentional decisions and find balance in simplicity. I wanted the waterfall to feel iconic and balanced by the geometry of the clouds and the sun. This piece was an exercise in restraint and visual storytelling.
Description:
An experimental layout booklet exploring the history of the sans serif typeface Futura. The project involved organizing historical facts and visual data into a compelling, stylized layout with high contrast and custom grid work.
This was my playground for pushing layout boundaries. I embraced the spirit of Bauhaus and tried to make each page feel bold and rhythmic. I gained a new appreciation for grid systems and how even history can feel dynamic when it’s designed well.
Description:
Typographic poster design inspired by Kesha’s song “Blow.” This project challenged me to visually interpret the energy, tone, and attitude of the track through dynamic typography. I created both a print version and a motion piece in After Effects, using animation to amplify the rhythm and bold personality of the music.
This was such a fun challenge. I really wanted the words to feel like they were exploding off the page. The animated version let me play with tempo and chaos in a way that matched the song’s wild vibe. It pushed me out of my comfort zone and into something more experimental — and I loved that.
Description: For this project, I created a concept poster series for Tate McRae’s real-life concert tour. The goal was to explore how her branding and tour visuals could look, using custom typographic treatments, layered imagery, and bold color to reflect the mood of her music. I designed a cohesive set of three posters and showcased them in a PSD mockup environment to simulate a real-world setting. I also developed a detailed process book documenting my exploration of layout, composition, and design direction.
I’m a fan of Tate McRae, so I really connected with this project creatively. I wanted each poster to feel as dynamic and emotionally charged as her new album — moody, vibrant, and full of movement. This was also a chance to play creative director and imagine a full tour aesthetic from the ground up. The process book let me dig deep into my decisions and see how my vision evolved over time.
Description:
I created branding for a fictional UK-based luxury hat shop, including logo design, packaging mockups, and a conceptual Instagram feed. The work was completed using PSD mockups and custom brand visuals in Photoshop, aimed at capturing a sophisticated, boutique feel.
This was such a satisfying blend of branding and storytelling. I wanted the packaging to feel high-end, but not cold; adding the dark green ribbon and marble texture made it feel rich and tactile. The demo Instagram was especially fun; I imagined how the brand’s tone would translate into everyday posts.
Description:
I was asked to develop a demo logo and mockups for three cosmetic products for the fictional brand Tropix. Using Adobe Photoshop, I applied the logo across sunscreen, body butter, and skincare jar mockups, bringing the brand to life with vibrant colors and clean typography. The concept required thoughtful brand identity development and attention to product-market alignment.
I wanted the brand to feel summery, playful, and instantly recognizable. I leaned into bold colors to give it a modern, tropical punch. This project helped sharpen my eye for consistency across packaging lines and gave me more confidence working with mockup templates in a way that feels polished but still fun.